COMMANDERS X DC PROPER®
PROJECT Design, develop, & produce products that resonate with the fans and city that embraces the 90 year history of one of the original NFL franchises.
The Result —
Over 250K impressions, over 1M views across media platforms, and 100% sell through across 60% of collection in less within 4 regular season games. Earned media; The Washington Post, Fly Washington (25K Circulation), & NBC Washington feature.
The Impact —
Fans across the region and country embraced the natural paring of the upstart brand DC PROPER® and the Washington Commanders. In a pivotal season, under a new name, this partnership provide a beacon of light and hope in the franchise supported by the front office, players, staff and fans.
